html characters change in special characters when i echo in template

i have make dynamic link
<link rel="stylesheet" href="css/style.css" type="text/css" /> in PHP file.
and takes it in a variable . when I echo it [var.variableName] Result come

&lt;link rel=&quot;stylesheet&quot; href=&quot;css/style.css&quot; type=&quot;text/css&quot; /&gt;

please tell me how to resolve that my expected result is
<link rel="stylesheet" href="css/style.css" type="text/css" /> in my html file

Hi,

[var.variableName;htmlconv=no]